I recently had the pleasure of speaking with Georgina Miranda, whose brainchild is the newly-launched Altitude Seven.

Like so many inventions, the concept for the site was borne out of frustration. Georgina was climbing Denali in 2010 and found herself getting gashes from an ill-fitting backpack and outerwear. She started looking at her gear and thinking, “I could be doing so much better.” And she wasn’t alone. Georgina began mountaineering seriously in 2008 when she launched Climb Take Action and challenged herself to summit seven peaks to benefit International Medical Corps working in the DRC. At every base camp that took her to, from Everest to Aconcagua, she met women saying the same thing: there’s just not good gear for us. Or, as Georgina says, “No matter where you are or the intensity level of the activity, women everywhere complain about cargo pants.”

Georgina designed Altitude Seven to solve that problem. She aimed to create a marketplace where women can find gear that fits and read reviews of that gear by women who’ve tested it in the field, all in the hopes of inspiring more women to go outside.

Though Altitude Seven has only been up and running since early February, they’ve partnered already with some great brands, both big names and up-and-comers. Of note are the Canadian brand, Bench, and the brand Nau, which both make clothing that can move from the outdoors to the city. Georgina says when she partnered with them she was thinking of ladies going on an extended trip, taking maybe only a backpack. You need clothes that will translate, a dress that you can hike in or wear to a dinner, that won’t get holey or wrinkled or smelly. She’s got you covered. You’ll also find brands like Outdoor Research, Henry and Belle, and Harvest on the site, and soon, they’ll be more technical gear. Again, the good thing about all this is that it means not having to sift through huge outdoors sites or buying things not quite for being active. And the hard part is done for you: its all been tested, reviewed, and approved.

Altitude 7

Altitude Seven is more than a one-stop marketplace, too. It was important for Georgina to establish a way to give back to both the environment and her community, so she’s built it into the growth of the site to give a percentage of the revenue to nonprofits that help to protect the outdoors that inspired all this.

Altitude Seven has been a long time coming, but Georgina says its been worth it. She’s found a way to combine her business background and her passion for climbing. She doesn’t see Altitude Seven as just a place to buy things, but rather as a community of adventurers, a place of inspiration for women. Despite whatever difficulties, whatever risks, Georgina says that “being able to give the gift of adventure is what fills me up and keeps me going.”