We caught up recently with Gianne Doherty, co-founder of Organic Bath Co. and founder of the upcoming, totally exciting W.E.L.L. Summit.
If you’ve ever gone to a wellness retreat or conference, well, it’s not going to be like that. At least that’s what Doherty and her crew of collaborators (Amy Flyntz, Founder of Amy Flyntz Copywriting, LLC and Mia Bell, Founder of MIA BELL Natural Beauty Brokers) hope.
In the interview below, Doherty describes how she wants the W.E.L.L. Summit to be a gathering of learners and experts, but an intimate one, where questions get answered and friendships are made. It’s as much a summit as it is a celebration of all things natural. If you’re already enticed and you’re in the Boston area the weekend of November 6th, head over to their site to get tickets while they last. Seriously, don’t wait.
What was the motivation behind the W.E.L.L. Summit?
Normally, I’m the co-founder of Organic Bath Co., a natural and organic bath and beauty company based in Boston. I started breaking out in hives one day and needed some natural options, so I started making products for myself and friends and family.
I hoped to educate a lot of my consumers because normally I wouldn’t be the one to gravitate toward ‘green’ stuff (I’m a marketer’s dream. I love Follain; I love everything in a pretty package). So I try to educate my consumers about what’s inside the package. And unfortunately, its sometimes filled with unnecessary ingredients like microbeads. I felt compelled to explain why these things are bad for you, and why we should avoid certain ingredients.
I truly believe that people want to make healthier choices, but don’t know where to turn for information. That was really the motivation behind the W.E.L.L. Summit.
Why did you feel it was a needed event?
I wanted it to be different than other wellness conferences. I wanted it to connect everything: mind, body, spirit. There are a lot of shopping events geared toward consuming, and networking events geared toward business, but I wanted this to be different.
I didn’t want it to feel like a corporate conference, with thousands of people in a packed auditorium and only three people get their questions answered. I wanted it to be an intimate experience. We chose to do a format of thirty attendees in each breakout session to get that smaller feel, and so that there would be time for everyone’s questions.
When people know better, they do better, and they want to know who they can trust. That was the journey that led to us doing this thing.
What were the biggest challenges to getting this off the ground?
Once I started getting into the planning stages there were lots of logistics, but it will all be worth it. That’s what I kept saying. It will all be worth it.
Is this going to become a regular event?
Yes! Annual — but in a different city each time. We’re looking at New York next.
Wellness, Empowerment, Learning, and Luxury.
We want people to know that a life of wellness is attainable — it can look good and it can feel good, too.
What are you most looking forward to?
I’m excited for our keynote speaker. She’s one of my wellness gurus and someone I look up to. I can’t wait to hear her and just take in what she has to share.
And, of course I can’t wait for the farm to table dinner! Finally, the overall, collective experience. That’s really what it’s all about.
Learn more about the W.E.L.L. Summit here.