Coalition Snow has carved out a stellar spot for themselves as premier producers of ski and snowboard gear for women. Now, they are expanding their line to include gear for the next generation of shredders with Coalition YOUth.

According to the Women’s Sport Foundation, girls begin dropping out of sports at twice the rate of boys starting at the age of fourteen. What if instead of comparing themselves to the boys, girls were encouraged to chase their own goals and values? Coalition Snow is trying to shift that narrative.

Ashley_Hutchinson_CoalitionSnowLike their adult line of skis and boards, Coalition YOUth gear is designed specifically for young rippers and built with the same high quality materials. They’re sending a message to young women that it’s not about keeping up or going bigger, it’s about finding joy in every turn, creating your own rules, and claiming skiing and snowboarding as your own sport.

Marie-Pierre_Tremblay_kickinghorse_MathieuMartineauYou can help support the next generation of mountain women through the Coalition Snow Kickstarter Campaign, which will help fund production of Coalition YOUth and build the foundation for a community that promotes inclusivity and spreads confidence to future generations of skiers. Check it out, spread the word, and contribute if you can. They have some pretty sweet perks for joining in the campaign.